Planning Ahead!
Over the years I have spent a lot of time with hair stylist from around the world. One thing they have commonly expressed to me is that they feel out of touch with fashion, for one reason or another i.e.: small town, they are looking for ways to stay updated and inspire change in their work. They are looking for resources but don't know where to start. Is this you?
I would like to share with you some ideas on this subject that are sure to get those mind sparks going! Ideally we want to start talking about and producing the trends before they hit the magazines, which is a short window of time. Whether you are a hair stylist, salon owner, make up artist, freelancer or just simply interested in the process, there is something for everyone. As a previous salon owner I truly found the value in taking time out for this!
This is geared towards Hair salons; however you can take the general concept and make it work for your interest.
How to Plan Fashion Session:
1. Runway collections are shown twice a year spring/summer and fall/winter. Most forecasting will follow the same pattern. You will want to schedule your fashion sessions along the same pattern and twice a year, spring/summer and fall/winter.
2. Gather all your research up to two months in advance. Meet with a few key people to decide what trends and looks you will push forward in your salon. Plan what products, tools ect. That will support the looks for the next season; this will help you when placing orders for your salon.
3. Create a list of talking points, tag lines and buzz words you can share with your stylist, so they can get clients excited about what is to come.
4. Plan a few key looks you will use as signature looks for that season. Plan to have one or two people demonstrate the looks at your fashion session. Be sure to showcase any tools or products that will be used to create the looks. These will also be the tools that clients will need to purchase to re-create the looks at home.
5. You may also want to plan on having some models pre-done to show the looks, including clothing, make-up and hair direction. This is a nice touch and gets the stylist really excited when the can see the full picture.
6. Create storyboards and visuals to show direction.
7. Here are some of my favorite resources for research:
• http://www.pantone.com/ -Runway color report, these reports are put out by designers, giving their color direction inspirations for their collections. This report runs twice a year fall/winter and spring/summer.
• http://www.style.com/ – One of my favorites for fashion and beauty. Great information on what is shown on the runways from around the world, and what is trending now. This sight also offers an amazing archive of historical fashion. Every designer you can think of is on this sight.
• http://www.infomat.com/ –This sight is a great resource for global trends and provides information and forecasting in so many areas like; technology, fashion, street wear, ready to wear, runway and most important consumer spending forecasts, which is important to know so that you can adjust your environment to suite the changes in what consumers expect.
• http://www.stylesight.com/ – This sight is awesome for building storyboards and researching advertising campaigns, however it will cost you. I often use this sight for creative direction on photo shoots and or building a concept. This sight is well worth the investment.
Remember trends and fashion directions take time to filter down, so doing your research well in advance will keep you one step ahead and can put you to the front of the line as a resource for what is happening in fashion. It doesn’t matter where you live, you can use these resources to create versions of the trends and fashion directions and make them work for the people right in your own neighborhood!
Happy trending!
Chiala Marvici
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